Replacing a legendary campaign like What Happens in Vegas, Stays in Vegas was impossible. Hell, the sentiment is steeped in the Hangover franchise.

What we did was turn up the shimmer on Vegas’ most iconic signage and shine a light on a what Vegas has to offer, a bit of everything for everyone. And, we dialed it up to 11.

Client: Las Vegas

• Role: Senior Producer

• Director: Vedran Rupic

• Content Production: MJZ

• Animation + Design Studio: ilovedust

• Experiential Production: Extra Credit

FILM

OOH

And, we had to fabricate a sign inviting travelers to come to Las Vegas.